Scaling All the Things: How Wayfair Experiments, Builds, and Ships Faster with Apollo
What scaling with SDUI, AI tooling and a graph API layer unlocks for one of the largest retailers
March 11, 2026
@10:00 AM PT | 1:00 PM ET | 7:00 PM CET
Inside the Conversation
Wayfair runs one of the largest Apollo Federation deployments in production: 200+ subgraphs, 1,200 developers, and 100s of product experiments running every day. In this Customer Spotlight, Dan Boerner sits down with Jon Campbell and Serey Morm to explore what it actually takes to keep scaling — not just traffic, but the platform, the people, and the pace of delivery. They'll walk through how Wayfair turned the graph into a self-serve product engine, how they earned adoption across a large engineering organization, and how AI is now compressing the path from idea to production.
Interview Topics
Scaling Product Experimentation: How Block Builder makes product UX experimentation self-serve, codeless, and PM-friendly
Scaling DevEx: How AI-powered schema reviews, mocking, and docs keep 1,200 developers shipping fast
Scaling Trust: The SLOs, governance, and tooling that drove adoption across a large org
Scaling Your Platform: How you can use AI and MCP to scale your API platform today and tomorrow
Meet your speakers
