API World Keynote with MLB

API-first has created enormous value, but the way APIs connect to UIs is a mess. Direct connections are unworkable, and building backends-for-frontends (BFFs) for every view and product is too slow and too expensive. Join us to learn how Expedia, Starbucks, Indeed and hundreds more address their front-end needs without accumulating BFF tech debt. You’ll discover how they all use a GraphQL layer atop their existing REST endpoints – and why you should consider doing the same.